Wednesday, June 27, 2007

Apple and Industrial Design

You have to give Apple credit. Its products are about 99% styling based and 1% based upon technology. People act as though Apple invented the MP3 player and as though there were something technologically exceptionally about its OS. Neither is true.

But with all things being more or less equal, people want to use products that look good, especially when based upon timeless designs. I find myself especially drawn to audio products that embody these precepts and a quick perusal on Ebay will show that products from the past that look good generally receive a large premium, even over sometimes superior products that fail the coolness test.

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